Irresistible: The Rise of Addictive Technology @ Rotman School of Management, University of Toronto, Toronto [13 November]

Irresistible: The Rise of Addictive Technology


22
13
November
17:00 - 18:00

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Rotman School of Management, University of Toronto
105 St George St, Toronto, Ontario M5S 3E6
Behavioural Insights Speaker Series @ Rotman — Adam Alter

Please ensure you register ahead of time by visiting our website: uoft.me/Irresistible

DATE: Wednesday November 08, 2017 | 05:00 PM — 06:00 PM

SPEAKER: Adam Alter, Associate Professor of Marketing, Stern School of Business, New York University; Author

TOPIC: «Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked» (Penguin, 2017)

VENUE: Desautels Hall (Second floor, South Building)
Rotman School of Management, U of Toronto,
105 St George Street

COST: $36.00 plus HST per person (includes 1 hardcover copy of «Irresistible» and 1 seat for the presentation)

BOOK SYNOPSIS: Welcome to the age of behavioural addiction—an age in which half of the American population is addicted to at least one behaviour. We obsess over our emails, Instagram likes, and Facebook feeds; we binge on TV episodes and YouTube videos; we work longer hours each year; and we spend an average of three hours each day using our smartphones. Half of us would rather suffer a broken bone than a broken phone, and Millennial kids spend so much time in front of screens that they struggle to interact with real, live humans. In this revolutionary book, Adam Alter, a professor of psychology and marketing at NYU, tracks the rise of behavioural addiction, and explains why so many of today's products are irresistible. Though these miraculous products melt the miles that separate people across the globe, their extraordinary and sometimes damaging magnetism is no accident. The companies that design these products tweak them over time until they become almost impossible to resist. By reverse engineering behavioral addiction, Alter explains how we can harness addictive products for the good—to improve how we communicate with each other, spend and save our money, and set boundaries between work and play—and how we can mitigate their most damaging effects on our well-being, and the health and happiness of our children. Alter's previous book, Drunk Tank Pink: And Other Unexpected Forces that Shape How We Think, Feel, and Behave (Penguin, 2013) is available in paperback.

FOR MORE INFORMATION AND TO REGISTER VISIT: uoft.me/Irresistible
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