Are you #HASHTAGHOPELESS when it comes to social media? This workshop is designed for beginners, small businesses and entrepreneurs looking to build or improve their social media presence. We'll cover:
— Building a Facebook page for your business
— Generate engaging content
— Creating targeted ad campaigns
— Get followers
— How to use #hashtags and @mentions and why they are important
— Linking Instagram to Facebook and Twitter
— How and what to tweet
— When to tweet
— Getting followers
— Customer relations
— What is search engine optimization?
— Types of SEO
We will also look at content scheduling and tools to help you do so!
Adelade LaFontaine brings several years of strategic planning and communications skills to the professional events industry. She is the Producer of Tinder Tales, a comedic storytelling show with sold out events across Toronto (including a monthly show here at the Gladstone) and Vancouver. With a degree in Business Communications and a background in marketing, no event goes unnoticed. Social media channels such as Facebook and Instagram are Adelade's primary tools for creating brand awareness and most importantly, generating sales. Although not a career, she has started and consulted on a number of social media platforms for bars and restaurants, catering companies, health and beauty services, and event venues. Adelade is also an Event Management Instructor and recently turned Fitness Coach. In her spare time she is probably cooking (or eating), hanging out with her handsome dog Bobby (@bobstagram2017), drinking wine, or binge watching something on Netflix (or all three of those things at once).
Instagram: @TinderTalesTO Facebook: facebook.com/TinderTalesLive
Keegan Wiebe is the President & Founder of Trimark Media. Following a Bachelor's degree in finance and an early career spanning across industries and sizes of businesses, Keegan founded Trimark Media to follow his passion for working together with businesses to plan strategies and create engaging content across different industries. A creative strategist at his core, Keegan has sharpened his teeth in sectors including financial services, retail, food & beverage, home services and real estate. In his time outside of the office you will usually find Keegan playing soccer, enjoying a beer on a patio or relaxing with his two cats, Chevy and Mercedes.
Students can bring a laptop if they choose to and are required bring a pen and notepad.
Tickets are non-refundable.